Creative Campaigns Insurance
Health cover, finally within reach.
Strategis Insurance · Tumaini Plan Launch & Activation
The challenge
Health insurance was out of reach for most lower-income consumers. Tumaini Plan brought meaningful cover at a price the category had never seen.
The insight
“For most families, insurance felt aspirational. It needed to feel achievable.”
The idea
A campaign that made health cover feel within reach, taking the proposition straight to everyday consumers.
The work
- Campaign key visuals and family photography
- Ground activation and roadshows
- Print and social creative
- Direct-to-consumer messaging
The results
Higher awareness and consideration for affordable health cover
Tumaini Plan positioned as a pioneer in access
Insurance opened up to underserved segments
3,600
new members in six months
Related: more insurance work
