Brand Strategy & Identity Insurance
A new face. The same trust.
Newtan Insurance · Change Communication
The challenge
Newtan Insurance needed to swap a legacy identity for a refreshed system nationwide, without disrupting trust or consistency anywhere customers met the brand.
The insight
“In insurance, a rebrand that feels shaky makes customers nervous. It has to feel seamless.”
The idea
A complete digital and physical reskin delivered as one brand pack, so every touchpoint changed together.
The work
- Full brand pack
- Website interface reskin
- Social platform refresh
- Branch signage and the corporate vehicle fleet
- Branded merchandise
The results
Stronger brand consistency nationwide
A seamless transition that kept customer trust throughout
40+
touchpoints switched to the new name in 90 days
Related: more insurance work
