01 · The promise
Forward
Every brief is a chance to move your brand past where it stands today, not just keep it there.
About Flago
Flago comes from humankind’s first great leap: learning to control fire. We do the same for brands, in a digital world.
Why we exist
75%
of executives weren’t digitally fluent.
Marketing mixes were off. ROI was a guess. So we built an agency to fix it. That’s why Flago exists.

A note from our founder
“We never wanted to be just another agency. We wanted to be the advisor in the room.”
After almost a decade in advertising, and co-founding an agency that did well, I kept seeing the same gap. Clients didn’t need another supplier. They needed a partner who understood their business, told them the truth and moved at their speed.
So we built Flago as an advisory-led agency. Insight first. Working hand in hand with our clients, with the personal touch and none of the bureaucracy. We grow when they grow.
Marketing changes every quarter. Part of our job is to keep our clients ahead of it, so they never end up playing catch-up.
That’s what FWD means to us: moving our clients forward, not only in their marketing but on their bottom line. Everything we do at Flago has to drive the business forward.
Imani Alfayo · Founder & General Manager
How FWD works
01 · The promise
Every brief is a chance to move your brand past where it stands today, not just keep it there.
02 · The clarity
One sharp brief, one owner, outcomes we agree on upfront and report on after. You always know who’s accountable and what success looks like.
03 · The grit
We’ll tell you what others won’t. We challenge the safe idea, flag risks early and argue for the work that will actually cut through.
04 · The velocity
Quick calls and committed timelines, without cutting corners. Speed you can plan around, quality you don’t have to check.

Our mark
Four strokes of flame: two red, two yellow. Our mark is the moment the spark catches.
Our values
We light new ideas.
We show our working.
We care, loudly.

Imani Alfayo
Founder & GM
Sets the direction. Leads the big relationships.

Sarah Richard
Head of Strategy & Creative
Turns business goals into work that wins.

Mariam Suwesi
Account Manager
Keeps every account fast, sharp and on time.

Nadya Msuya
Finance & Admin Manager
Keeps the engine compliant and running.
Certified and connected