Creative Campaigns Insurance
Cover built for the field.
Strategis Insurance · Bima ya Trekta Product Launch
The challenge
Tractors and farm implements were being insured under standard motor cover, despite operating in completely different conditions.
The insight
“Farmers see their equipment as the engine of their livelihood, not just another vehicle.”
The idea
We launched Tanzania’s first dedicated agricultural equipment policy as complete protection for modern farming, celebrating the evolution of agribusiness.
The work
- Product launch campaign
- Key visuals and print creative
- Digital and social content
- Farmer-focused messaging
The results
A new insurance category introduced to market
Strategis positioned as a forward-looking partner for agriculture
420
tractor policies sold in season one
Related: more insurance work
