Creative Campaigns Energy, Tech & Industry
The smarter fuel for business.
Oryx Energies · Bulk LPG B2B Campaign
The challenge
For many industrial businesses, energy decisions were driven by familiarity and upfront cost, which shut out cleaner, more efficient alternatives.
The insight
“Business buyers will switch for performance, as long as you prove the numbers.”
The idea
We repositioned Bulk LPG as a commercially smart business decision, combining corporate storytelling with direct, benefit-led messaging.
The work
- B2B campaign platform
- Benefit-led creative: “Safer solutions, stronger standards” and “Lower costs, higher efficiency”
- Targeted digital channels
- Corporate storytelling content
The results
Stronger consideration for Bulk LPG
The conversation moved from setup cost to long-term business value
210
qualified B2B leads, 35 signed
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