Creative Campaigns Banking & Finance
Trade with China, minus the detour.
Stanbic Bank Tanzania · Launch of CNY Settlement Capabilities
The challenge
As trade between Tanzania and China grows, settling in USD exposes businesses to extra conversion costs, volatility and cash-flow pressure.
The idea
Stanbic needed to bring an alternative into the conversation and position RMB settlement as the smarter way to do business with China.
The work
- Campaign key visuals
- Social and digital creative
The results
85
corporate clients onboarded in 12 weeks
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