Brand Strategy & Identity Banking & Finance
Two banks. One confident start.
NCBA Bank · Brand Integration & Launch
The challenge
When NIC and CBA merged, NCBA had to launch one brand to customers, staff and the market at once, and win their confidence fast.
The insight
“A merger feels like loss unless you tell it as progress.”
The idea
A phased identity and communications rollout that framed the merger as a strategic evolution, not a takeover.
The work
- Phased identity rollout strategy
- Digital storytelling campaign
- Internal engagement for staff
- Launch communications across physical and digital channels
The results
3,000+
engagements in the first two weeks
400+
service applications in two weeks
Early brand cohesion across physical and digital channels
Related: more banking & finance work
