Creative Campaigns Banking & Finance
Wake up the card in your wallet.
Exim Bank · Chanja Kijanja
The challenge
Exim Bank had a large base of dormant Mastercard holders, and everyday transactions across digital and POS channels were low.
The insight
“People don’t forget their cards. They just don’t have a reason to use them.”
The idea
“Chanja Kijanja”: an integrated activation that turned the card from a transactional product into a lifestyle enabler, with cash back as the reason to swipe.
The work
- Campaign platform “Chanja Kijanja”
- Cash-back incentive mechanic
- Bold key visuals and social creative
- Digital and POS activation
The results
Thousands of inactive cardholders reactivated
Higher everyday card usage
The Mastercard embedded in routine payments
+27%
card transaction value
Related: more banking & finance work
