Creative Campaigns Banking & Finance
Built for the few who expect more.
Exim Bank · Elite Banking Launch Campaign
The challenge
Exim Bank set out to launch a high-tier product for high-net-worth individuals who need bespoke care, with a target of 300 clients within two years.
The insight
“For the bank’s most valuable clients, belonging matters more than benefits.”
The idea
An exclusive visual identity that communicates top-class prestige, setting the Elite tier apart through sophisticated design and personalised touchpoints.
The work
- Elite tier visual identity
- Lifestyle campaign photography
- Personalised client touchpoints
- Launch campaign creative
The results
300
high-net-worth clients targeted within two years
A successful market entry for Elite Banking
A tangible sense of belonging for the bank’s most valuable clients
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