Creative Campaigns Banking & Finance
Your bank, effortlessly in hand.
NCBA Bank · NCBA Now
The challenge
In a crowded fintech market, NCBA Now had to become an essential everyday banking tool, driving both adoption and sustained usage.
The insight
“Traditional banking is full of friction. The app is the way out.”
The idea
A campaign built on effortless control, positioning NCBA Now as the direct answer to the friction of traditional banking, and clearly showing its upgraded features.
The work
- Campaign idea: effortless control
- Targeted messaging for active, inactive and prospective customers
- Social and digital creative
- “Benki Kisasa” key visuals and OOH
The results
70%
customer upgrade target in three months: strong momentum toward it
Increased transaction activity
Improved usage across key customer segments
Related: more banking & finance work
