Brand Strategy & Identity FMCG & Beverages
Ninety years young.
Tanzania Breweries · 90 Years Commemoration
The challenge
After 90 years of market leadership, Tanzania Breweries Limited faced a new problem: a generation of drinkers with no emotional connection to its legacy.
The insight
“Heritage only matters if it points forward.”
The idea
An anniversary platform that reframed TBL as a legacy brand still shaping Tanzania’s future, balancing heritage, national pride and modern relevance across every touchpoint.
The work
- 90 Years anniversary platform and identity
- Commemorative brand assets and packaging
- Branded trade and outdoor touchpoints
- Integrated campaign rollout
The results
+20%
positive brand mentions
+15%
uplift in brand perception
+10%
market share within six months
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