Creative Campaigns FMCG & Beverages
Turned all the way up.
Pepsi · Mpaka Baaasi (To the Max)
The challenge
Pepsi wanted to reinforce its market presence in Tanzania and build a deeper connection with young people, around the social moments they live for.
The insight
“Youth culture here is lived out loud: at parties, gigs and on the beach.”
The idea
“Mpaka Baaasi” (To the Max): a high-energy campaign celebrating lifestyle and social moments, with Pepsi right in the middle.
The work
- Striking out-of-home billboards
- Digital engagement campaign
- Lifestyle photography: social gatherings, music events, beach bonfires
- Point-of-sale creative
The results
Amplified brand visibility
Higher top-of-mind awareness among youth
Increased uptake during festive and social moments
Related: more fmcg & beverages work
