Creative Campaigns FMCG & Beverages
Fido’s back. So is fresh.
7Up · Jiskie Fresh
The challenge
7Up wanted to grow its Tanzanian market share against Sprite from 33% to 50%, by winning adventurous 20 to 29 year olds.
The insight
“Refreshment is a commodity. Personality isn’t.”
The idea
“Jiskie Fresh” brought back the iconic Fido Dido character to give 7Up a fresh, funny voice everywhere young people look.
The work
- Fido Dido character revival
- OOH billboards and radio spots
- BTL activations and branded kiosks
- Branded distribution trucks
- Vibrant social media content
The results
7Up positioned as the authentic, refreshing choice
A humorous connection with youth
Higher consumption during food and social occasions
38→44%
share in target outlets
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