Social Media & Content Energy, Tech & Industry
Built to cost less over time.
Hilti · Value-driven Content Strategy
The challenge
In a price-sensitive construction market, Hilti looked like a premium outlier, with upfront cost overshadowing its long-term performance advantages.
The insight
“Contractors don’t fear the price of a tool. They fear the cost of it failing.”
The idea
Instead of product posts, a high-utility content ecosystem that shows the real cost of tool failure next to long-term reliability and total cost of ownership.
The work
- Short-form technical demonstrations
- Real-world contractor testimonials
- Total cost of ownership content
- Always-on social calendar
The results
Hilti’s channels became a trusted reference for construction professionals
The brand seen as an investment, not a cost
+42%
follower growth
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