Social Media & Content Insurance
Insurance, told through everyday life.
Newtan Insurance · Digital Communications
The challenge
In the middle of a rapid nationwide rebrand, Newtan Insurance needed a consistent digital presence that kept clarity, trust and continuity across every social channel.
The insight
“Insurance makes sense when you see it in real life, not in policy language.”
The idea
An always-on content system that turned core insurance products into simple, scenario-led social content people can relate to.
The work
- Always-on content strategy
- Scenario-led product content
- Modular content grids per audience segment
- Rebrand transition messaging
The results
Uninterrupted brand presence through the transition
Steady customer perception across digital touchpoints
4.5M
reach at 5.2% engagement
Related: more insurance work
