Social Media & Content Banking & Finance
Real stories. Real futures.
Standard Chartered · Futuremakers Digital Campaign
The challenge
Standard Chartered’s Futuremakers 2.0 needed broader awareness and deeper engagement to show its role in youth economic empowerment.
The insight
“Programmes don’t move people. People do.”
The idea
A digital content series built around real stories of young people overcoming socioeconomic barriers.
The work
- Story-led digital series
- Short-form video
- Interactive formats for youth audiences
- Content for corporate and public sector stakeholders
The results
Higher visibility for the Futuremakers platform
TSh 2bn
Bank investment in youth economic empowerment the campaign supported
5.8M
reach and 2.1M views
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