Comms & Media Relations Insurance
Insurance the nation talked about.
ICEA LION · Simba Wa Bima Launch
The challenge
ICEA LION’s new Simba Wa Bima campaign had to earn relevance and public understanding in a category seen as complex and inaccessible.
The insight
“People trust what they hear from credible voices in the media.”
The idea
An integrated media relations programme positioning Simba Wa Bima as a timely, accessible insurance solution for Tanzanians.
The work
- Media relations strategy
- Stakeholder engagement
- Coordinated media outreach
- Senior industry spokespeople
The results
17
media outlets in five days
19
placements across TV, print, digital and radio
ICEA LION reinforced as an insurance innovator
Related: more insurance work
