Comms & Media Relations FMCG & Beverages
Fifty years, and the next chapter.
Tanzania Breweries · 50th Annual General Meeting
The challenge
TBL’s 50th Annual General Meeting had to celebrate five decades of achievement and build confidence in the company’s future among shareholders, media and stakeholders.
The insight
“An AGM is a results meeting, and a chance to tell the next chapter.”
The idea
An integrated stakeholder programme in which every touchpoint reflected TBL’s legacy and its vision for growth.
The work
- Event management
- Media relations
- Public notices
- Venue branding
- Digital communications
The results
400+
attendees
30+
Tier-1 stories across print, TV and radio
15,000+
online interactions
+30%
month-on-month digital engagement
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