Animation Banking & Finance
ESG, made watchable.
Standard Chartered · Sustainability Report Animation
The challenge
Sustainability and financial reports rarely hold attention beyond specialists, limiting the reach of key ESG and impact stories.
The insight
“Data is only powerful when people can follow it.”
The idea
A premium 2D motion graphics film that turned Standard Chartered’s Sustainability Impact Report into a story anyone can follow.
The work
- Script and data narrative
- Premium 2D motion graphics
- Event, digital and social versions
The results
The central launch asset across event, digital and social
Sustained engagement with the report
Greater visibility for the “Here for Good” agenda
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