Animation Banking & Finance
The card is the hero.
Exim Bank · Elite Card Launch Animation
The challenge
For affluent clients the payment card is the most visible part of their banking. Exim needed a launch asset that embodied Elite Banking’s exclusivity.
The insight
“Make the card the hero, and the prestige sells itself.”
The idea
A premium motion graphics film that made the Elite cards the star of the brand story, through refined animation and cinematic transitions.
The work
- Concept and storyboard
- 3D and motion graphics animation
- Launch event screening version
- Digital cut-downs
The results
The centrepiece of the Elite Banking launch event
A versatile asset across digital and launch communications
A distinctive visual identity for the premium offer
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