Event Highlights Insurance
Utu uzima, bila stress.
Sanlam Allianz · Salama Plan Launch Production
The challenge
Retirement planning is usually told in technical language. The Salama Plan launch had to ground the product in lived experience and reassurance.
The insight
“The launch should feel like the promise: no stress.”
The idea
A cinematic event film mixing executive insight, audience engagement and lifestyle moments, in step with the “Utu uzima bila stress” platform.
The work
- Event filming
- Executive interviews
- Lifestyle brand moments
- Highlight film edit
The results
A highlight film used across partner and digital channels
Support for post-launch communications
Early stakeholder alignment around the new annuity
Related: more insurance work
