Event Highlights Insurance
The lion’s reveal.
ICEA LION · “Simba Wa Bima” Launch Event
The challenge
The launch of ICEA LION’s Simba Wa Bima retail product needed an experiential rollout that introduced the offer with clarity, energy and immediate relevance.
The insight
“Let the reveal do the talking.”
The idea
A fast-paced event film built around the staged unveiling of the new proposition.
The work
- Event film production
- Campaign identity reveal
- Interactive stakeholder engagement zones
- Executive addresses
The results
Repurposed into digital launch assets
Campaign visibility extended beyond the event
Early market engagement for Simba Wa Bima
Related: more insurance work
