Events & Sponsorships Insurance
On the green, every month.
ICEA LION · Dar es Salaam Monthly Mug Golf
The challenge
The Dar es Salaam Monthly Mug is a recurring club tournament. ICEA LION’s sponsorship needed a consistent brand presence across the full event cycle.
The insight
“A monthly event needs a monthly drumbeat.”
The idea
An end-to-end activation approach covering before, during and after every tournament.
The work
- Pre-event teaser communications
- On-the-day event coverage
- Post-event content rollout
- Prize-giving coverage
The results
Continuous brand visibility through the tournament journey
ICEA LION integrated into an active golfing community
180,000
monthly reach, 120+ golfers per event
Related: more insurance work
