Plan International: International Day of the Girl Child

Documentaries Development & Leadership

A seat at the table.

Plan International · International Day of the Girl Child

The challenge

Barriers to girls’ education and opportunity are invisible to people outside their communities. Plan International needed a story that made them impossible to ignore.

The insight

“Show what happens when girls get a seat at the table.”

The idea

A series of short advocacy films following young women taking over leadership roles at leading diplomatic missions in the Girls Take Over initiative.

The work

Plan International work
Plan International work
Plan International work

The results

A symbolic campaign turned into a lived demonstration of girls’ leadership

Deeper engagement across institutional partners

1.4M

reach in launch week

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