Documentaries Banking & Finance
One launch. A season of content.
NBC Bank · Kiganjani App Launch Production
The challenge
The NBC Kiganjani launch had to be captured live, and its impact extended well beyond the launch through structured post-event content.
The insight
“A launch lasts one night. Content can last months.”
The idea
A multi-crew production setup on the day, followed by a modular content framework tailored to each audience.
The work
- Multi-crew live production
- Flagship highlights film
- Cut-downs for Dimba la Ubunifu, Dimba la Biashara and Dimba la Kitaa
- Full photography suite
The results
Sustained post-launch visibility on NBC’s channels
Continued engagement with the Kiganjani rollout
2.8M
views across six cut-downs
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