Social Media & Content Development & Leadership
It starts in the kitchen.
UNCDF · Anzia Jikoni · Digital Clean Cooking Campaign
The challenge
Promoting clean cooking meant turning complex development and sustainability goals into a message that lands with everyday households.
The insight
“Big change starts with one small choice in the kitchen.”
The idea
“Anzia Jikoni” (It Starts in the Kitchen): a digital campaign that reframed clean cooking as a practical act with collective impact.
The work
- Campaign platform “Anzia Jikoni”
- Character-led animated explainers
- Supporting social content
- Stakeholder and symposium materials
The results
480,000+
households reached by the wider initiative
5,000
businesses supported
~3.9M
tonnes of CO₂e avoided nationwide
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