Pepsi Mpaka Basi
We launched Pepsi’s Till the Last Drop campaign with Tanzanian superstar Diamond Platnumz.
Client: PepsiFMCGBranding Strategy OOHThis campaign marked Pepsi’s entry into mainstream advertising in Tanzania, leveraging Diamond Platnumz’s influence to amplify its reach and impact. By capturing the brand’s essence “Pepsi satisfies you with an array of soft drinks at an affordable price” the campaign connected with a wide audience, building excitement and firmly positioning Pepsi in the local market.