Kago Logistics
We defined a bold new brand for Kago Africa, positioning it as a trusted, technology-driven logistics partner across Tanzania and beyond.
Client: Kago LogisticsLogisticsBrandingBeginning with a deep dive into Kago’s purpose and market landscape, we developed a positioning strategy that clearly communicated its value to potential clients. The rollout unfolded in phases–from internal brand alignment and team onboarding to a high-impact launch event and sustained media campaigns.
Key deliverables included the unifying brand statement “Africa Moves with Kago,” comprehensive content, on-ground activations, and ATL/digital media support. The result was a cohesive identity that embodies efficiency and progress, laying a strong foundation for Kago’s growth across regional trade corridors.