Exim Bank Chanja Kijanja
We launched the “Chanja Kijanja” campaign to re-engage Exim Bank’s inactive Mastercard holders.
Client: Exim BankFinanceCreative StrategyThe campaign promoted cashback incentives and encouraged transactions across e-commerce platforms and POS channels, reinforcing the ease and reliability of Exim Mastercard for everyday needs.
Our comprehensive marketing toolkit spanned traditional, digital, and out-of-home media, with messaging focused on simplicity, security, and convenience. This strategic approach aimed to activate dormant cardholders while strengthening trust in the card as a seamless, dependable payment solution.