Captain Morgan TZ Social
We launched Captain Morgan Gold in Tanzania with the bold campaign theme “The New Captain in Town.
Client: Captain Morgan TZFMCGSocial Media ContentEntering a highly competitive alcohol market, our strategy positioned Captain Morgan Gold as a premium local brand through distinctive taste, standout packaging, and tailored market adaptation. This meticulously crafted social media campaign heightened brand awareness, boosted sales, and established a strong presence for the new product, securing Captain Morgan’s place in Tanzania’s vibrant beverage industry.